Buying expensive, beautifully crafted jewellery as a special gift is a perfect way to tell someone you love them on their birthday when they propose, or on other special occasions. But it seems that some companies don’t provide packaging which reflects the value of the jewellery within.
The packaging is vital to first impressions – it can tempt us to buy a product, helps the piece to look desirable, and, perhaps most importantly, it gives the receiver their first impression of the gift you’ve chosen.
Jewellery packaging is crucial to satisfaction when giving or receiving a piece of jewellery, and there are some companies out there who are getting it just right when it comes to creating luxurious, stylish packaging.
Astley Clarke carefully hand-pack all of their pieces and provide a stunning range of packaging which reflects the quality and value of their jewellery. Other companies providing beautiful bespoke packaging include Alyssa Smith Jewellery, Deborah Murdoch and of course the classic blue boxes of Tiffany & Co.
How much does packaging influence your decision to purchase jewellery? Would you pay more for a gift which came in luxurious packaging than one which came in a cheap, plastic box?