A princess cut diamond suits a precise eye. It combines the brilliant light return many associate with a round stone and the crisp geometry that feels current in London design culture. For an engagement, it gives sparkle with architectural intent. For a dress ring, it offers a presence that reads clean rather than showy. The square outline also makes strong commercial sense, so a buyer often secures extra size or quality at a given budget. This guide outlines how to evaluate the stone, commission a setting that protects it, navigate pricing and certificates, and secure the purchase under UK law. It is written for serious buyers who want both beauty and sound decisions.
What Defines A Princess Cut Diamond
A princess cut is a square or near square modified brilliant. It carries a series of chevron facets on the pavilion that break light into lively flashes. Corners meet at points rather than curves, which creates the silhouette many buyers want. The cut is engineered for light return, yet it demands careful setting choices, because each sharp corner is a stress point. Understanding the balance between optics and structure is fundamental before you view stones.
A Short History From Profile Cut To Modern Square Brilliant
Square diamonds have long appealed to designers who value geometry. Early 20th-century French cuts gave the outline but not the modern sparkle. In 1961, London cutter Arpad Nagy introduced a stone he called the princess cut, later renamed the profile cut, which prioritised spread over brightness. A leap forward came with Basil Watermeyer’s 1971 Barion, a mixed cut that proved square stones could sparkle with intent. The widely adopted modern form arrived in 1979 through Israel Itzkowitz, whose square modified brilliant used 50–58 pavilion facets in chevron groups to push light back to the eye. Since the 1980s, the shape has held second place in popularity behind rounds because it marries scintillation with a disciplined square outline.
Fun fact: The square outline aligns so well with common octahedral rough that two princess cuts can often be planned from a single crystal half.
Why The Shape Often Costs Less Per Carat
Most gem-quality rough forms are octahedra. Split that octahedron, and each half resembles a pyramid that maps neatly to a princess cut. Yield from rough can approach 80% for well-planned stones, while a round can waste 50–60% of mass. Retaining more weight lowers the cost per carat at the same quality tier. In practice, that means a buyer weighing a princess-cut diamond ring against a round of identical grade may obtain either an extra size or a higher grade for a similar spend.
Strengths And Risks Buyers Must Balance
Optical strengths are clear. Chevron faceting produces energetic scintillation that hides small inclusions and soft body colour. Many stones graded VS2 or SI1 present eye clean at normal viewing distances, and G–H colour often reads white in a platinum or white gold mount. The structural risk sits at the corners. A feather or crystal near a point introduces a weak site. Impacts and snagging are the threats, so design choices must secure the corners without choking light. A further point to manage is the spread. Because princess cuts run deeper, face-up size in millimetres trails a round at the same carat. Setting design and band proportion help maintain perceived scale.
How To Assess Quality Without A GIA Cut Grade
GIA does not assign an overall cut grade to fancy shapes. That places the buyer in the position of a connoisseur. Approach assessment in three passes. First, filter by proportions to remove obvious underperformers. Second, examine the face-up pattern under neutral lighting to judge light return, contrast, and leakage. Third, study inclusions and corner integrity under a loupe. Treat polish and symmetry as non-negotiable at Very Good or Excellent. Use video when possible, but always view stones in person or under controlled lighting before you decide.
Proportions That Screen For Strong Candidates
Use the numbers as a gate, not as gospel. For square stones that look lively and balanced, these working ranges are a useful start:
- Table: 63–69%.
- Depth: 69–76%.
- Length-to-width: 1.00–1.02 for strict square, up to 1.05 still reads square to the eye.
- Girdle: Thin to Slightly Thick, avoiding Very Thin at corners.
- Culet: None to Very Small.
- Polish and Symmetry: Excellent preferred, Very Good acceptable.
Practical tip: avoid stones where the table exceeds the depth, which often correlates with flat crowns and weaker fire. Use proportions to shortlist, then let your eyes rule the final call.
What To Look For In The Facet Pattern And Crown
Princess cuts vary by the number of pavilion chevrons. Two chevrons give bold, slower flashes and a higher contrast look. Four chevrons create faster, finer scintillation that can read as crushed ice if poorly executed. Three chevrons often balance both effects. Evaluate under diffuse light, spot light, and daylight conditions. Look for a coherent pattern with bright centres and corners that do not go dead. Crown style matters less than execution, but a slightly higher crown can add fire. Check that facet junctions meet cleanly and that no facet misalignments draw the eye.
When An IGI Cut Grade Helps Decision Making
Because GIA omits a cut grade for fancy shapes, some buyers prefer the clarity of a summary grade. IGI offers an overall cut assessment for the shape when certain thresholds are met, combining finish, proportion windows, craftsmanship checks, and a visual light return review. An IGI Excellent can be a helpful shorthand, especially in the lab-grown diamonds sector, where IGI reports are common. Still, use the paper as a filter and keep the viewing standard high. A certificate supports judgment, it does not replace it.
How To Shop Colour And Clarity With Confidence
Exploit the cut’s forgiving nature. In white metal mounts, G–H colour typically reads crisp. In yellow or rose gold, I–J can present attractively, since the metal adds warmth. For clarity, target VS2 and strong SI1—Prioritise inclusion position over grade name. Reject feathers or crystals that break the surface or sit within a millimetre of a corner. Favour inclusions tucked under facet lines, which are harder to spot. Always confirm eye clean status at 25–30 cm in natural light. Ask to view under a jeweller’s loupe to inspect the corners closely.
Commissioning In Hatton Garden The Bespoke Process
Hatton Garden concentrates cutters, setters, and goldsmiths in one district. A bespoke order here follows a proven path. Consultation comes first. Share lifestyle details and design cues so the ring will work for daily wear. Stone selection follows, with side-by-side comparison under neutral light to see how each candidate performs. Next, designers build a CAD model that fixes proportions, seat height, and shank balance. A wax or resin model can validate the scale on hand. Crafting and finishing, then pass to bench jewellers who cast, assemble, set, and polish. Expect 4–6 weeks for typical projects. The result is a ring built around your diamond rather than a diamond forced into a stock mount.


Choose A Setting That Protects The Corners
Security is the decisive design lever with princess cuts. Two settings dominate for good reason.
V-prongs. Each corner sits in a V that cradles the point and spreads impact forces into the prong. Coverage is minimal, so light performance remains strong. Ask your setter to dress the V neatly and keep contact firm without crushing the girdle. Annual checks keep it tight.
Full bezel. A continuous rim of metal surrounds the stone and gives maximum security. The outline looks sleek and modern, and the frame can make the diamond read larger. Side-light entry is reduced, but a well-cut stone still shows strong face-up brightness. For active wearers, a bezel is the most durable solution.
Either route far outperforms standard four-round prongs for corner protection. If you choose claws, insist on true V-tips rather than rounded claws filed to a point.
Picking The Right Metal For Daily Wear
Material choice changes both look and longevity.
Platinum 950. Dense, naturally white, and work-hardening. Scratches displace metal rather than remove it, so settings remain secure. Hypoallergenic and a strong partner for bright white stones. It pairs well with platinum engagement ring designs that need slim but strong prongs.
18ct gold. The UK fine jewellery standard. Yellow reads classic and rich against a white diamond. Rose adds warmth that flatters J–K stones. White gold is usually rhodium-plated to achieve a bright white surface; plan for re-plating every 1–3 years, depending on wear. Palladium-rich white gold alloys can be kinder to sensitive skin.
Match metal to lifestyle. If you work with your hands, a platinum or bezel set in any metal provides added insurance against knocks.
Understanding Price And Trade Language
Trade talks often reference a price sheet used as a starting signal rather than a final price. Discounts vary with demand and quality. Cut quality pulls values up or down more than most buyers expect. Stones with strong light return sit close to sheet indications, while shallow or deep stones drift far below. Fluorescence can help or hurt. Faint to medium blue may lift the look of warmer stones. Strong fluorescence in very high colour stones can push prices down if it creates haze under UV-heavy light. Certification affects liquidity. A GIA certificate carries market trust and usually trades at a premium. Use this context to evaluate quotes and ask direct questions about what drives a price up or down.
The Rise Of Lab Grown Diamonds And The 2025 GIA Shift
Laboratory-grown diamonds are chemically and physically the same material as natural diamonds. The difference is origin. For buyers seeking size and sparkle at sharper price points, a lab-grown diamond engagement ring in a princess cut can be persuasive, particularly with an IGI report and an Excellent cut grade. Market standards continue to evolve. From late 2025, GIA is moving from full D–Z and Flawless-I3–I3 grading on lab-grown stones to a quality assessment that places qualifying stones into defined tiers. The change emphasises that lab-grown supply clusters in narrow high-quality bands, and it separates manufactured goods from geological rarity in the way certificates present information. Practical effect for buyers: judge with your eyes, rely on trusted retailers for disclosure, and use the assessment as a tier signal rather than a like-for-like comparator with natural stones.
Ethical Sourcing And What To Ask Your Jeweller
Conscious buyers in London expect clear provenance. Ask your retailer to outline responsible sourcing policies in line with the OECD five-step framework for minerals and to confirm membership or alignment with recognised standards such as the Responsible Jewellery Council Code of Practices. For natural diamonds, request chain-of-custody details where possible and always insist on truthful disclosure. For lab-grown, insist on full and consistent use of the terms laboratory-grown diamond or laboratory-created diamond, never soft wording—request written disclosure on invoices and on certificates. If a claim sounds grand but vague, query it until the detail appears.
UK Hallmarking And Your Legal Protections
The Hallmarking Act 1973 requires that most gold and platinum articles sold in the UK carry a legal hallmark applied by a UK Assay Office once the alloy is tested. An engagement ring that meets the weight thresholds must show three compulsory marks: a sponsor’s mark, a fineness mark such as 750 for 18ct gold or 950 for platinum, and the Assay Office mark, such as the leopard’s head for London. This is separate from diamond certification. One authenticates the metal content, the other authenticates the stone. Reputable London jewellers also display the official Dealer’s Notice to help customers identify marks. Treat an absent hallmark on a qualifying item as a red flag and ask for clarification before you proceed.
Care Routine That Preserves Brilliance
Build a simple care plan. Once a year, return the ring for inspection so a jeweller can check V-prongs or bezel edges under magnification and tighten if needed. Clean at home with warm water and a small amount of mild washing-up liquid, using a soft brush to remove residue under the stone. Rinse well and dry with a lint-free cloth. Remove the ring for impact-prone work, contact sports, and harsh chemicals. Chlorine is unkind to some gold alloys. Store the ring in a separate compartment to avoid rubbing against other jewellery. Small habits like these keep settings safe and optics crisp.
How To Buy With Confidence In London
Start with the stone. Shortlist using proportions, then judge light with your eyes. Protect the corners with V-prongs or a full bezel—match metal to lifestyle. Compare prices with an understanding of how cut quality and certification alter value. Choose a retailer who shows you GIA or IGI documents and offers plain English disclosure on origin and treatments. Check the hallmark on finished pieces before you complete payment. Keep paperwork organised for insurance and future service. Follow these steps, and you secure a ring that reads refined today and stands the test of time.