Making jewelry seems to be a simple, rewarding business for creatives with an esthetic feel and a bunch of original ideas. Yet, things are more complex, and just like any other business venture, your jewelry enterprise can turn into a source of trouble and worries for you. Is that a good reason to abandon everything and flee? Not at all!
Here is an insightful guide clarifying what jewelry manufacturers are coming across in the process of their operations and how they deal with challenges at all levels. Read on to see how to survive business crises and go on with the vocation of your lifetime without sacrifices and stress.
Challenges a Jewelry Manufacturer Comes Across
There are many stresses and issues you may encounter in the jewelry business. Here are the most common of them, troubling entrepreneurs and large companies alike.
Need to Deliver Omnichannel User Experience
The times when the jewelry business was a matter of a small family business, with a few loyal customers coming to your offline workshop, are long gone. Now you need to be present offline and online, marketing your products in the highly competitive online space and going the extra mile every day to find and attract your loyal audience. This challenge sounds like rocket science to many creatives who have never dealt with online sales channels, marketing funnels, social media, and the rest of this fancy world of digital marketing.
Fast-Changing User Preferences
We live in a fast-moving world where not everyone manages to keep pace. The changes are very quick, as consumers are bombarded with innovations and new product offerings day by day. Therefore, it’s extremely challenging for reactive brands (which dominate the jewelry market) to keep pace with these dynamics and cater to whimsical consumers. As a result, the conservative and slow jewelry industry lags behind cutting-edge innovation and consumer trends, which may kill some long-standing jewelry brands and question the survival of jewelry startups.
The digital world is governed by big data today, and businesses that manage to embrace it and make sense of big data insights are the most successful in the market. Big data is an outcome of massive user surveillance and profiling, which gives businesses valuable insights into consumer preferences and buying patterns. Thus, jewelry businesses that wish to dominate their market niche for years to come need to adopt innovative technologies for big data analysis and capture their target users’ data to market goods and services more effectively.
Inventory management processes are getting more complicated and advanced as retailers need to organize their online orders, supply chains, and manufacturing data. As a result of ineffective software use, many businesses come across the problem of an incomplete, fragmented view of their inventory. Thus, they come across the need to modernize their logistics to retain normal business operations and avoid missing or duplicating inventory items.
The present-day trend is to create responsible, sustainable jewelry. People are becoming increasingly conscious of their activities’ environmental impact, so they strive to minimize that footprint with responsible consumption patterns. However, no matter how wise and eco-friendly this consumer trend seems, it poses novel challenges for jewelry creators. They need to find sustainable raw materials, organize ethical production processes, and ensure supply chain transparency, which takes work.
The company’s staff can make or break any business, and the quality of staffing often plays a pivotal role in the jewelry business’s survival. If you find non-qualified staff or hire people by following the principle “the cheaper, the better,” you will pay twice sooner or later. It’s vital to have qualified staff ready to offer new solutions, voice initiatives, follow your business mission and objectives, and do more than expected for business success. Otherwise, you may end up with reactive staff unable to meet their own KPIs, let alone move your business to new heights.
How to Feel Calm? Proven Tips
With all these pressures taking a toll on your mental balance, it’s unsurprising that you may sometimes feel stressed and overwhelmed. Moving on is pretty hard if you’re exhausted, or your energy is low. Thus, we’ve compiled a couple of proven tips to keep you up and running, ready for new business heights.
- Hire a marketer with experience. Since jewelry is about marketing, promotion, and appeal to the target audience, you can entrust this aspect of your business to an experienced professional instead of tearing yourself apart. Focus on what speaks to you the most – maybe it’s the design of new jewelry collections or the actual manufacturing of beautiful accessories for further sales. Anyway, if you’re not into marketing, there is no need to stretch yourself and move out of your comfort zone to embrace all business aspects at once.
- Take staffing seriously. Continuing the story of qualified staff recruitment, you can sleep well at night knowing that all aspects of your business venture are in good hands. It’s attainable if you dedicate enough time and effort to staffing your company well. You may hire a professional recruiter to close this gap; otherwise, you risk spending too much time on things you don’t know well.
- Take time to relax and unwind. In this aspect of bodily care, we recommend CBD as a helpful, effective remedy for chronic and acute stress. Here is a collection of CBD vape for beginners in which even a complete newbie can find a relevant product meeting their needs and preferences. With regular CBD intake, you will sleep better at night, enjoy better emotional comfort and tranquility even in the face of considerable market turbulence, and be more comfortable with daily stresses and pressures.
- Follow your passion. The jewelry market is evolving quickly, with many consumers opting for eco-friendly, sustainable jewelry pieces with a twist. Yet, you shouldn’t forget that your passion for jewelry creation was initially your heart’s calling and a creative drive for a unique approach. Thus, instead of an endless rush to stay on top of consumer trends and whims, you can relax, calm down, and stick to your own brand’s story. It’s often a much wiser way to keep the loyalty of your constant buyers with stability and dedication to one way of making beautiful things.
All Challenges Are Resolvable
As you can see, any business may become a source of rewarding, pleasurable experiences and a cause of constant stress and worries. It depends on you which variant will happen with your business venture. The good news is that things can be improved at any moment, and you can organize all processes and address all challenges without hardship as soon as you feel things are getting too stressful.
Take your time to analyze your jewelry business’s unique weaknesses and loopholes and close them by delegating some tasks to qualified professionals and expert staff. Don’t betray your life’s vocation – continue making jewelry even if some moments are getting too stressful; you can quickly restore balance and get back to normal with simple self-care and business management tips laid out above.
The author of this article is Tia Moskalenko, an expert in cannabis market and an active promoter of CBD benefits for health. Tia is a blogger at AskGrowers, promoting consumer awareness and sharing her insights into the value of CBD use in stressful situations. Her insightful tips help people overcome challenges and restore mental and physical balance in the times of stress.