Hatton Garden Pearl Store marks 40th anniversary

Yoko, a prestigious pearl brand that operates from St Cross Street in the heart of Hatton Garden, is marking its 40th anniversary this week with a whole host of special celebrations. They are currently exhibiting at Baselworld 2013 in Switzerland, alongside 1,800 other watch, jewellery and precious stone specialists, which has proved the perfect launchpad for their 40th anniversary commemorative collection, which marries Australian, Indonesian South Sea, Tahitian and freshwater pearls with an array of stunning coloured gemstones and diamond rings.

Yoko’s 40th anniversary has also been a great platform to share the fantastic news that they’ve been commissioned to create four high-end pearl jewellery designs for the Victoria and Albert Museum’s upcoming Pearl exhibition, which will launch this autumn. Yoko will be crafting four of six special designs or ‘masterpieces’ on display. Sales and marketing executive Mandy Namdar commented on the milestone: “We are very proud of our London heritage and fly the flag for British fine jewellery.”

Mandy also gave a hint about pearl trends for the upcoming season: “We have met clients from Brazil, Russia and Kazakhstan at Baselworld, with pink pearl jewellery proving to be very popular this year.”

So there you have it – pink pearls are top of the list for 2013. Why not join Yoko for their 40th-anniversary celebrations and pick up a pearl for yourself?