
The cut of a diamond does more than catch the light. It hints at personality, taste and the story you want your ring to tell. In Hatton Garden, London's EC1N jewellery quarter, the bench jewellers around Greville Street and Leather Lane work in every shape imaginable, so choosing a diamond ring becomes a genuinely personal decision. Each cut carries its own character, from the timeless round brilliant to the bold marquise. Below is a timeless look at what the most popular diamond cuts suggest about the wearer, along with a few practical notes on choosing well. Read it for fun, then choose the shape that simply feels right to you.
The classic round brilliant
The round brilliant is the most popular cut for good reason. It returns more light than any other shape, giving the maximum sparkle and a look that never dates.
If you are drawn to it, you likely value tradition, simplicity and quiet elegance. It suits anyone who wants a ring that feels effortless and stylish across decades, whether set in classic or contemporary engagement rings.
Asscher and vintage-leaning cuts
The Asscher cut is a square shape with stepped, rectangular facets that create a refined, geometric look. It rose to prominence in the art deco era and remains a favourite among lovers of vintage style.
Choose this shape and you probably enjoy pieces with history and character. You see jewellery as something that tells a story, and you appreciate craftsmanship over fashion.
Marquise and statement shapes

The marquise is an elongated cut with pointed ends that maximises apparent size and draws the eye. It looks striking alone or flanked by pear-shaped side stones.
This shape suits those who like to stand out. If you are unafraid to take risks and enjoy distinctive design, a marquise reflects a confident, individual style.
Heart cuts and choosing well
The heart-shaped diamond is unmistakably romantic. Wearing one suggests warmth and openness, a love of love in all its forms.
Whichever cut you favour, ask for stones certified by the GIA or IGI so you know exactly what you are buying. A reputable Hatton Garden jeweller near Chancery Lane or Farringdon can show you certified diamonds and explain how cut affects both beauty and value.
Fun fact: The round brilliant cut has 57 or 58 facets, a configuration refined in the early 20th century to release the greatest possible sparkle from a diamond.
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